Squash Goes Gold 2024
Posted on 11th May 2021, 12:00am
WSF AND PSA ANNOUNCE NEW 2024 PARIS OLYMPIC GAMES INSPIRED CAMPAIGN
The World Squash Federation (WSF) and Professional Squash Association (PSA) have today (February 13) launched an ambitious new campaign – “Squash Goes Gold” – aimed at giving the global squash community the opportunity to take an active part in the sport’s future, including the bid to become part of the Paris 2024 Olympic Games programme.
Alongside a series of other strategic initiatives launched over the past year, such as the youth-focused SquashFORWARD programme, Squash Goes Gold aims to shape the future of the sport and make it even more innovative, inclusive and sustainable.
Launched ahead of the biggest tournament of the year, the 2018/19 PSA World Championships presented by the Walter Family – which will see squash played inside Chicago’s Union Station just weeks after the 2019 J.P. Morgan Tournament of Champions took place inside Grand Central Terminal in New York in one of world sport’s most unique venues – Squash Goes Gold (www.squashgoesgold.com) aims to build on the sport’s global growth during the past decade and will allow players and fans of the game in all corners of the world to come together in support of one common goal – seeing squash join the Olympic Games programme.
“Squash is played in some of the most spectacular locations in the world – in front of the Pyramids of Giza, on the harbour-front in Hong Kong, inside Grand Central Terminal in New York – and our ability to showcase the beauty, youth and innovative drive of Paris by setting up an all-glass court anywhere in the city is something few sports can do,” said WSF President Jacques Fontaine.
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